Vacation Rental Owner Profile Photos Do Make a Difference

Nov 30, 2017

Vacation rental owner profiles DO MAKE A DIFFERENCE in traveler bookings and we'll show you the reasons why in this article.

Current travelers are savvy and do their research before renting a vacation rental with an owner that they do not know. More and more often travelers validate ownership before they transfer money to an unknown source and so they should! Often times they have saved money for an entire year or more and are sending thousands of dollars for that dream vacation. Listing your vacation rental on a secure listing website like Florida Rental By Owners is half the battle, homeowners need to do what they can to gain the trust and confidence of the traveler if they wish to make a booking.

When a traveler views a vacation rental property the homeowner only has a few minutes to make a difference in gaining that trust. Research has shown that it only takes "a tenth of a second to form an impression of a stranger from their face and that longer exposures don’t significantly alter those impressions." Their research is presented in “First Impressions,” in the July issue of Psychological Science. This is where the Vacation Rental Owner Profile Photo comes into play. 

We've put together a complete list of Do's and Don'ts for your Vacation Rental Owner profile photo to help you make the best First Impression because as they say... "You only make a first impression once." so let's make it count.

Your profile photo should be a different photo from your business logo. Remeber you are trying to gain trust, confidence and connect with the traveler. A business logo isn't going to cut it. However, you can add a small logo on the lower corner of your profile photo with links your business with your personal photograph. 

Vacation Rental Owner Profile Photo Do's and Don'ts


  • Full smile with teeth
  • Make eye contact with the camera (it creates a connection to your guest)
  • Business dress code is best
  • Have a colorful background
  • Use high-resolution photos
  • Use current photos and update when needed (in the event they cross reference you with other sites like Linkedin, Facebook, etc...)


  • Avoid wearing sunglasses (they hide your face)
  • Avoid high color saturation
  • Avoid using only business logos

Best practices for photos

Your photos will look best on Google if they meet the following standards:

  • Format: JPG, GIF or PNG
  • Minimum resolution: 1024px tall, 768px wide
  • Quality: The photo should be in focus and well lit, high resolution, without excessive use of filters.


How do I upload a photo to my Florida Rental By Owners Description?

Uploading or replacing a photo to the Owner Description section.
  1. Log in to your account
  2. In the Owner Dashboard on the left navigation menu click My Account
  3. Click Edit profile
  4. On the My Profile page click the Profile tab on the top navigation menu
  5. Here you can enter your Company Name, Company website URL address, and Languages Spoken as well as upload your profile photo.
  6. Click Choose File to upload your personal profile photo
  7. Locate your desired photo file and double-click
  8. Once the photo uploads, click Save

Your photo will auto-populate to the Owner profile and Owner Description sections. 

Types of information to include in your Owner Description

Do get personal and tell your story about how you became a vacation rental owner. This is the best way to connect with your future guest without communicating directly with them. Use your location and keywords specific to your area and property rental. Do include your website URL link and company name information. Ensure that you are easy to contact. 

Build Credibility with Reviews

Another way potential guests gain insight into your reputation is by looking at your property reviews. Don't ignore gaining reviews from previous guests! Information offered by past guests is an honest testimonial and will gain trust with travelers. More on gaining reviews in a future article. For now, take step one into uploading your vacation rental owner profile photo to a complete listing and improving your booking opportunities.

Ready to regain your independence and manage your vacation rental property your way?
Looking for freedom from the big OTA listing sites that have decreased your vacation rental listing exposure?
Visit Florida Rental By Owners Website to list your property. Connecting Owners and Travelers, with direct communication, no traveler fees, and no commissions.