FLARBO Owners #BookDirect Campaign Resources

Feb 2, 2019

Are you prepared for #BookDirect day?

#BookDirect Day is just around the corner on February 6th, 2019, vacation rental owners and hotel companies will join forces to mark the first ever #BookDirect day. 

Why is #BookDirect Important?

Vacation rental owners and hotel companies share the same struggles trying to gain a market-share voice against giant online travel agencies (OTAs) that charge commission and traveler fees. Together these industries are forging together with a #BookDirect day campaign to educate travelers and guests on the benefits of booking direct. It’s one of the core values of Florida Rental By Owners (FlaRBO) so we are understandably excited to participate in the #BookDirect campaign. We’re helping to spread the word that Booking Direct has huge benefits!

The Direct Booking Movement is about balancing out the scales - with consumer education being a crucial step towards a fairer game.” - Triptease

Did You Know?

• “Priceline and Expedia, just two OTAs, dominate the marketplace with an estimated combined market share of 95%.” - Triptease

• At FlaRBO we know our travelers are guaranteed the best price by booking directly with the owner. Not only is the guest getting the best value for their money, but they are also likelier to have a better guest experience with one on one service directly from the owner.  A monopoly of 95% market share in any industry is unfavorable for the traveler and homeowner. By tipping the scales on #BookDirect day owners and hoteliers can leverage the combined effort and reach a larger audience. The impact that multiple voices can have is invaluable.

What can you do?

This February 6th you can create your own #BookDirect Marketing Campaign as follows:

  • Create a Blog Post... don't have a Blog? Subscribe to Vacation Soup at our FLARBO discounted price and create your first article. They will syndicate it for you! Find out Vacation Soup details here.
  • Create a price comparison image that shows your guests how much they would pay on different platforms for the same rental with the same dates
  • Add a #BookDirect Header Photo to your social media platforms
  • Share #BookDirect posts on your own social media platforms if you don't know how to create your own. We have a few you can download below.
  • Send an Email to your guests or a Newsletter to your subscribers explaining the benefits of booking directly with you. We have a great PDF graphic that you can use as a guide below.
  • Offer a Special Discount on #BookDirect Day or for the entire week (ie: 10% off reservations made on February 6th)
  • Insert a Graphic Photo in your email signature box with a #BookDirect message
  • Create a personal or professional video message and post it on your business and personal social media platforms. You can also do a Facebook Live video!
  • Don't forget to leverage your Facebook Bot and message all of your followers
  • Create a Checklist of all the things a traveler could do with their savings and include that in a Marketing series on your social feeds. For example; theme park tickets, boat charters, flyboarding, shopping, horseback riding, etc..)
  • This is SUPER IMPORTANT!!! Remember to use the hashtag #BookDirect with all of your campaigns. It will be trending on February 6th and you want your message to be picked up by thousands.

GREAT TIPS FROM VRMINTEL MAGAZINE 

VRMIntel Magazine is the premier vacation rental magazine, and editor Amy Hinote suggests marketing #BookDirect with the following messages;

BOOK VACATION RENTALS DIRECT AND AVOID THE FEES:

Did you know that Airbnb, VRBO, HomeAway and TripAdvisor add hundreds of dollars of fees to your booking total?• Direct contact with the owner or manager helps make your stay better! When booking a vacation rental, peace of mind is important. Want to know if there is a grill, a kayak, 24/7 service, a grocery store close by? When you book direct, you can find out many of these important questions and more before you commit to a booking.

THE BEST PRICE ISN'T ON THE OTA'S OR TRAVELER FEE LISTING SITES:

Unlike hotels, OTAs and aggregators (like Airbnb, Expedia, Booking.com, VRBO.com, HomeAway, TripAdvisor, and FlipKey) don’t have the best price for travelers. In fact, you can save hundreds by booking directly with the owner.

MANY OF THE BEST VACATION RENTALS ARE NO LONGER LISTED ON THE MAJOR SITES:

Many of the best vacation rentals aren’t even listed on the major sites. We're seeing an Exodus of owners from VRBO and HomeAway towards regional booking sites like Florida Rental By Owners (FlaRBO.com) Because of the cost of using the big sites, the best vacation homes with the highest demand cannot be found on the big websites. Along North Carolina’s beaches, alone, only 30 percent of the homes for rent can be found on the big websites. By limiting your search to the aggregating websites, you might be missing out on the best vacation home for your family or group.

MANAGERS AND OWNERS HAVE INTIMATE KNOWLEDGE OF THE DESTINATION:

They can direct you the best sports rentals, restaurants, things to do, tours and experiences for your dream vacation.

IF YOU HAVE SPECIAL NEEDS, A MANAGER OR HOMEOWNER CAN HELP:

Looking for help with your family’s special needs or help with pets? A manager or owner can work with you directly to help with any of your individual needs and give you these assurances before you commit to a booking.

GET SPECIAL OFFERS

During non-peak travel times, managers and owners have special offers available. From events and activities to special rates to onsite services, with direct communication with managers and owners, you get insider knowledge and the best offers.

#BookDirect Does Make a Difference!

Don't forget that there is a variety of listing websites in the vacation rental industry that belong to the #BookDirect movement. The industry is quickly evolving and No Booking Fee websites are making a difference! Florida Rental By Owners (FLARBO.com) is a No Booking Fee website where renters and travelers can book direct and get the best price. Based on industry statistics since Florida Rental By Owners launched in 2017 have saved travelers over $392,000!*

OWNER RESOURCES

It's time to band together and launch your own personal #BookDirect campaign. No matter how small your property a common voice among our industry can lead to great results. Feel free to use our graphics below for your own campaign, ensure you do not modify or alter it. You can add your own message in your social media posts, newsletters, blog articles, and website content. Simply right click on the photo you want to use. Press save as and save it to your computer for your use. Note: Photos below cannot be altered for use in any way. 

Facebook Post

Twitter Post

Instagram Post

AVROA is The Association of Vacation Rental Operators and Affiliates. FLARBO is proud to be a certified member of AVROA. Feel free to gather more resources and information directly from their website and join their association to become a trusted vacation rental owner or property manager.  You can view their website here. Also, feel free to use their graphic that they have created as an owner resource for #BookDirect Day.

Ready to regain your independence and manage your vacation rental property your way?
Looking for freedom from the big OTA listing sites that have decreased your vacation rental listing exposure?
Visit Florida Rental By Owners Website to list your property. Connecting Owners and Travelers, with direct communication, no traveler fees, and no commissions.

*Based on the average booking to inquiry closing ratio, average traveler fee percentage, and average rental rate of $1,500