#BookDirect Day is just around the corner on February 6th, 2019, vacation rental owners and hotel companies will join forces to mark the first ever #BookDirect day.
Vacation rental owners and hotel companies share the same struggles trying to gain a market-share voice against giant online travel agencies (OTAs) that charge commission and traveler fees. Together these industries are forging together with a #BookDirect day campaign to educate travelers and guests on the benefits of booking direct. It’s one of the core values of Florida Rental By Owners (FlaRBO) so we are understandably excited to participate in the #BookDirect campaign. We’re helping to spread the word that Booking Direct has huge benefits!
“The Direct Booking Movement is about balancing out the scales - with consumer education being a crucial step towards a fairer game.” - Triptease
Did You Know?
• At FlaRBO we know our travelers are guaranteed the best price by booking directly with the owner. Not only is the guest getting the best value for their money, but they are also likelier to have a better guest experience with one on one service directly from the owner. A monopoly of 95% market share in any industry is unfavorable for the traveler and homeowner. By tipping the scales on #BookDirect day owners and hoteliers can leverage the combined effort and reach a larger audience. The impact that multiple voices can have is invaluable.
This February 6th you can create your own #BookDirect Marketing Campaign as follows:
VRMIntel Magazine is the premier vacation rental magazine, and editor Amy Hinote suggests marketing #BookDirect with the following messages;
Did you know that Airbnb, VRBO, HomeAway and TripAdvisor add hundreds of dollars of fees to your booking total?• Direct contact with the owner or manager helps make your stay better! When booking a vacation rental, peace of mind is important. Want to know if there is a grill, a kayak, 24/7 service, a grocery store close by? When you book direct, you can find out many of these important questions and more before you commit to a booking.
Unlike hotels, OTAs and aggregators (like Airbnb, Expedia, Booking.com, VRBO.com, HomeAway, TripAdvisor, and FlipKey) don’t have the best price for travelers. In fact, you can save hundreds by booking directly with the owner.
Many of the best vacation rentals aren’t even listed on the major sites. We're seeing an Exodus of owners from VRBO and HomeAway towards regional booking sites like Florida Rental By Owners (FlaRBO.com) Because of the cost of using the big sites, the best vacation homes with the highest demand cannot be found on the big websites. Along North Carolina’s beaches, alone, only 30 percent of the homes for rent can be found on the big websites. By limiting your search to the aggregating websites, you might be missing out on the best vacation home for your family or group.
They can direct you the best sports rentals, restaurants, things to do, tours and experiences for your dream vacation.
Looking for help with your family’s special needs or help with pets? A manager or owner can work with you directly to help with any of your individual needs and give you these assurances before you commit to a booking.
During non-peak travel times, managers and owners have special offers available. From events and activities to special rates to onsite services, with direct communication with managers and owners, you get insider knowledge and the best offers.
Don't forget that there is a variety of listing websites in the vacation rental industry that belong to the #BookDirect movement. The industry is quickly evolving and No Booking Fee websites are making a difference! Florida Rental By Owners (FLARBO.com) is a No Booking Fee website where renters and travelers can book direct and get the best price. Based on industry statistics since Florida Rental By Owners launched in 2017 have saved travelers over $392,000!*
It's time to band together and launch your own personal #BookDirect campaign. No matter how small your property a common voice among our industry can lead to great results. Feel free to use our graphics below for your own campaign, ensure you do not modify or alter it. You can add your own message in your social media posts, newsletters, blog articles, and website content. Simply right click on the photo you want to use. Press save as and save it to your computer for your use. Note: Photos below cannot be altered for use in any way.
AVROA is The Association of Vacation Rental Operators and Affiliates. FLARBO is proud to be a certified member of AVROA. Feel free to gather more resources and information directly from their website and join their association to become a trusted vacation rental owner or property manager. You can view their website here. Also, feel free to use their graphic that they have created as an owner resource for #BookDirect Day.
*Based on the average booking to inquiry closing ratio, average traveler fee percentage, and average rental rate of $1,500